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SEC-Approved Centre10x ROAS and 40% revenue growth — for a premium tuition centre in one of Qatar’s most competitive education markets.
A premium website and high-intent search strategy converted demand into scalable admissions growth in Qatar.
10x
Return on ad spend
40%
Revenue growth from digital
2
Markets -- Qatar and Saudi Arabia
The Centre
London Education Centre is an SEC-approved tuition centre operating across two campuses in Qatar -- Al Thumama and Bani Hajer -- with expansion into Saudi Arabia. They offer Cambridge, IB, IGCSE, A-Levels, and exam preparation across IELTS, TOEFL, SAT, and GCSE. In a premium, trust-driven category, the challenge was to reach the right parents in two culturally distinct markets.
The Goal
Drive admissions and increase revenue through digital channels.
The Challenge
LEC is premium, so price points are higher. In Qatar, parents have many tuition options. Every ad dollar had to reach parents actively looking for quality tutoring willing to pay. Precision targeting was everything.
Websites
Dual-market presence for Qatar and Saudi Arabia.
LEC Qatar
LEC Saudi
Intent Map
The search terms that drive premium admissions.
Each keyword represents a parent actively searching for the best education in Qatar and Saudi. We mapped intent to messaging across every programme.
Performance Creatives
Search-led messaging for premium admissions.
What We Did
The work, in full.
How We Got There
The playbook.
Website
Showcased courses, curricula, and credibility with a clear enquiry path
Keyword Research
Mapped how parents in Qatar actually search for tutoring
Google Search
Campaigns built around high-intent queries at decision time
Ongoing Optimisation
Refined targeting, bids, and copy to maximize ROAS
By the Numbers
Precision that protected premium margins.
Modelled performance aligned to 10x ROAS, 40% revenue lift, and intent-rich keyword coverage across Qatar and Saudi.
ROAS curve
10x
Revenue growth
40%
Intent coverage
How paid search mapped to the programmes parents actually researched
Before TBI
A premium education centre relying on word-of-mouth, with scattered digital efforts and untapped market potential in Saudi.
After TBI
10x ROAS, 40% revenue growth, precision keyword coverage across two Gulf markets, and a scalable admissions engine.
The Results
What we delivered.
10x
ROAS on ad spend
40%
Overall revenue growth
Precision
Ad spend aligned to admissions-ready families
Dual markets
Foundation for Qatar and Saudi digital properties
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