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How a new mall in Kochi went from unknown to unmissable — 1000% growth in walkins and 7000+ tickets sold in year one.

1000%
Walk-in growth within the first year
142M+
People reached across all platforms
7000+
Event tickets sold in Year 1
The Mall
Forum Kochi Mall entered a market dominated by an established incumbent with deep brand loyalty. Located in a city where mall culture was still evolving, it needed more than footfall -- it needed a distinct identity. TBI was brought on to position Forum Kochi as the city's entertainment-first destination, building digital awareness and driving physical walk-ins from zero brand recognition.
The Goal
Build brand awareness in Kochi, drive walk-ins, and sell tickets for mall events.
The Challenge
Kochi already had a dominant mall. Forum was new with zero recognition. Getting people to consider a different mall was the real battle. Awareness started at ground zero.
Social
A content strategy that made Forum Kochi synonymous with entertainment, events, and weekend plans across Kochi's digital-first audience.
Events We Marketed
7,000+ tickets sold in Year 1. Each event turned Forum Kochi into a cultural moment -- not just a shopping trip.

Holi Festival

Holi Celebration

Harishankar Live

Shahabaz Aman

Naruto Night
What We Did
How We Got There
Awareness First
Introduced Forum to Kochi before expecting conversion
Sales Campaigns
Performance around key sale windows for early footfall
Entertainment Pivot
Positioned Forum as the events and entertainment destination
Event Marketing
Promoted recurring monthly events to beat inertia
Community Building
Scaled social to 50K+ with engaging content
By the Numbers
Modelled curves to mirror the outcomes we report: 1000% walk-in growth, 142M+ people reached, and a 50K+ engaged community.
Walk-in momentum
1000%
Indexed growth
Reach composition
142M+
Social growth
50K+
Followers with strong engagement
Before TBI
A new mall overshadowed by an established incumbent, with zero brand recall and empty weekend corridors.
After TBI
Kochi's entertainment default -- 1000% walk-in growth, 142M+ reach, 7000+ tickets sold, and a 50K+ community.
The Results
1000%
Growth in walk-ins
142 Million+
People reached
50K+
Social followers with strong engagement
Entertainment hub
From unknown to a go-to shopping and events destination
Tell us about your challenges. We'll show you what's possible.