Our Services
Performance campaigns across Google, Meta, TikTok & more
Google Ads Management
Search, Shopping, and Performance Max campaigns built and optimized for maximum ROAS.
Social Ads (Meta & TikTok)
High-performance campaigns on Facebook, Instagram, and TikTok with creative testing at scale.
LinkedIn & B2B Advertising
Targeted lead generation and brand awareness campaigns for B2B companies.
Programmatic & Display
Programmatic display, video, and retargeting across premium ad networks.
Performance campaigns across Google, Meta, TikTok & more
Turn raw data into strategic decisions with AI-powered BI
Reach audiences across every digital channel at scale
Deep analytics that uncover growth opportunities
End-to-end eCommerce setup, optimization & scaling
Modernize operations with intelligent digital workflows
Build authority with web, social & content strategy
Custom AI solutions tailored to your business needs
Messaging-first customer experiences that convert and retain
85% monthly clinic occupancy for a plastic surgeon — in a market where nobody wanted to talk about plastic surgery.
Search intent, trust-building content, and strong digital positioning helped drive consistently high clinic occupancy.
85%
Monthly clinic occupancy
11K+
Instagram followers organically
70%
Revenue from Google Ads alone
The Surgeon
Dr. Mahesh Nair is a board-certified cosmetic, plastic, and reconstructive surgeon based in Kochi, Kerala, and the founder of Nip & Tuck Aesthetics. Trained at Mumbai's top institutions including JJ Hospital and BYL Nair Hospital, he holds international fellowships from Belgium and Spain. Despite world-class credentials, his online presence didn't match his expertise.
The Goal
Build a strong personal brand that people trust, and drive consistent monthly consultations and surgeries at the clinic.
The Challenge
In Kerala, plastic surgery is still seen as private — almost taboo. People who get procedures do not talk about it, and people considering it do not want to be seen researching it publicly. Marketing meant fighting a cultural mindset where the audience existed but did not want to be visible.
Digital Properties
Clinic site and personal brand, side by side.
Nip & Tuck Aesthetics
Personal Brand Site
Social Proof
Instagram presence that humanised the practice.
Creative reels, relatable spoofs, and patient-education content turned a clinical practice into a trusted, recognisable face in Kerala.
Content Engine
Podcasts, spoofs, and shoots that built trust.
Not clinical content -- fun, engaging formats that made plastic surgery feel less intimidating and made Dr. Mahesh a recognisable face.
Podcast Shorts
Social Shoots
Press & Authority
Coverage that ads alone cannot buy.
Clinic Film
A portfolio film that shows the experience.
A cinematic walk-through of Nip & Tuck Aesthetics -- the space, the team, and the care behind every procedure.
What We Did
The work, in full.
How We Got There
The playbook.
Website
Professional digital home for Dr. Mahesh Nair and Nip & Tuck Aesthetics
Google Campaigns
Search campaigns capturing high-intent cosmetic procedure queries in Kerala
Content Creation
Reels and formats that made plastic surgery feel less intimidating
Podcast Production
Episodes to share knowledge and deepen audience connection
PR & Media
Placements in well-known online news outlets for authority beyond ads
By the Numbers
From invisible to fully booked.
Illustrative curves aligned to the outcomes we report: 85% monthly occupancy, 11K+ followers, and the majority of revenue driven by Google.
Clinic occupancy
85%
Instagram growth
11K+
Ad efficiency
Spend stayed flat while qualified leads scaled
Monthly revenue mix
70%
Revenue from Google Ads
Before TBI
A skilled surgeon with low visibility, no personal brand, and inconsistent patient flow.
After TBI
A trusted personal brand with 85% clinic occupancy, 11K+ followers, and press authority.
The Results
What we delivered.
85%
Clinic occupancy every month
11K+
Instagram followers
70%
Monthly revenue from Google Ads
Trusted brand
From low visibility to a consistently booked clinic
Want results like these?
Tell us about your challenges. We'll show you what's possible.