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24 hours to build an entire e-commerce store — right before a Shark Tank India debut. The result? 100x ROAS.
A one-day Shopify sprint before Shark Tank India turned launch pressure into breakout performance returns.
Backed by Ashneer Grover and Aman Gupta in Season 1 -- the ad creative that launched alongside the episode.
100x
ROAS on ad spend
24h
Fully functional store delivered
5M+
Impressions in the first 72 hours
The Brand
Beyond Snack is a Kerala-based brand making authentic banana chips from Nendran bananas in flavours like Peri Peri, Hot & Sweet Chilli, and Desi Masala. Founded in 2018, the brand appeared on Shark Tank India Season 1 and today has presence across India, the US, UAE, Australia, and Singapore with 235K+ Instagram followers.
The Goal
Get a fully functional online store live before the Shark Tank episode aired — so millions of viewers had a place to buy the product instantly.
The Challenge
We had one day. Beyond Snack was about to be featured on Shark Tank India and needed a complete e-commerce website before the episode went live. It was the first season of Shark Tank India — nobody knew how the audience would react or what traffic and sales to expect. There was no playbook.
The Sprint
24 hours. Zero to launch.
A complete e-commerce store -- designed, built, tested, and live -- before millions of viewers tuned in.
0 -- 6 h
Architecture
Shopify store setup, theme selection, navigation and information architecture
6 -- 12 h
Product Pages
Every SKU loaded -- descriptions, pricing, product imagery, variant config
12 -- 18 h
Checkout & QA
Payment gateway, shipping rules, mobile testing, end-to-end order flow
18 -- 24 h
Launch
Store goes live, ad campaigns activated, analytics and tracking confirmed
0 -- 6 h
Architecture
Shopify store setup, theme selection, navigation and information architecture
6 -- 12 h
Product Pages
Every SKU loaded -- descriptions, pricing, product imagery, variant config
12 -- 18 h
Checkout & QA
Payment gateway, shipping rules, mobile testing, end-to-end order flow
18 -- 24 h
Launch
Store goes live, ad campaigns activated, analytics and tracking confirmed
The Store
Ready before the episode aired.
What We Did
The work, in full.
How We Got There
The playbook.
Website Sprint
Built and launched the entire Shopify store before the episode aired
Shark Tank Leverage
Ran ads featuring Shark Tank branding to build trust and drive conversions
Asset Creation
Produced fresh creatives to maintain momentum after the launch buzz
Optimization
Monitored and refined campaigns to sustain and improve ROAS
Ad Creatives
Static and motion that scaled with demand.
By the Numbers
Overnight launch, sustained performance.
Illustrative trajectory based on the campaign narrative: 100x ROAS, 5M+ impressions in 72 hours, and a store live in under 24 hours.
ROAS Trajectory
100x
First 3 Days
5M+
Impressions in the opening window
Spend Mix
How effort split across channels during the launch sprint.
The Results
What we delivered.
100x
ROAS on ad spend
24 hours
Fully functional e-commerce store delivered
5 Million+
Impressions in the first 3 days
From zero to live
Conversion-ready store before one of India’s biggest brand moments on TV
Want results like these?
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