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Turning a pharmacy product into a nationally recognized lifestyle brand
From 1,000 bottles a month to 1000% growth in monthly sales — by making hangovers fun instead of shameful.
1000%
Growth in monthly sales
The Goal
Simple — sell more bottles and get the brand noticed beyond Kerala.
The Challenge
Nobody wants to be seen buying a hangover cure. That was problem number one. Problem number two — the product looked and felt medical. Clinical packaging, pharmacy shelves, sitting right next to cough syrups. Nothing about it said “pick me up.” The product was great, but the way it showed up in the world wasn’t doing it any favours.
The Transformation
From pharmacy shelf to lifestyle brand.
The product was always good. But the packaging looked clinical and sat next to cough syrups. We stripped everything back and rebuilt it as something people would want to be seen holding.
Before
Clinical design, pharmacy-only distribution
After
Bold, fun, lifestyle-first packaging
What We Did
The work, in full.
Product Expansion
New flavours. New formats. New audience.
We launched new flavours, introduced bundle offers, and designed packaging that stands out on supermarket shelves and quick commerce listings alike.
Assorted Pack
2 Lime + 2 Orange in a bundle
Apple Flavour
New flavour launched with a CGI product video
Detox Shot Rebrand
Repositioned from hangover fix to everyday detox shot
How We Got There
The playbook.
Rebrand
Redesigned packaging, built a new brand voice and visual identity
Influencer Marketing & Events
Got people talking through consistent creator campaigns and on-ground events
Distribution
Shifted from pharmacies to supermarkets and kirana stores
Website
Built a new e-commerce site to drive online sales
Product Expansion
Launched new flavours and introduced bundle offers
Celebrity Partnership
Brought in Anurag Kashyap as brand ambassador
Quick Commerce
Listed on QComm platforms for doorstep delivery
Repositioning
Currently shifting from hangover fix to daily detox shot to reach a wider audience
Distribution
From pharmacies to supermarket shelves.
We moved Rebound out of medical stores and into supermarkets and kirana stores across India. Designed counter-top display units to maximise visibility at point of sale.
The product now sits where people actually buy lifestyle products -- not next to cough syrups.
Quick Commerce
Doorstep delivery in 10 minutes.
Listed Rebound on all major quick commerce platforms -- Blinkit, Swiggy Instamart, and Zepto. We actively manage QComm advertising across these platforms to maintain visibility and drive conversion.
When you need a detox shot, you need it now. Quick commerce made that possible.
Blinkit
Instamart
Zepto
Celebrity Partnership
Anurag Kashyap as brand ambassador.
In 2024, we brought on Anurag Kashyap as the face of Rebound -- someone who resonates with the brand's unapologetically bold personality. The partnership included festive campaign videos and ongoing brand association.
Influencer & Social
Getting people talking.
Consistent creator collaborations and trending social media content kept Rebound in the conversation. We also title-sponsored Ocha -- Kerala's biggest hip-hop festival -- putting the brand in front of its core audience.
Influencer Collaborations
By the Numbers
The growth story.
From 1,000 bottles a month in Kerala pharmacies to a nationally recognized lifestyle brand selling across India.
Traffic Sessions
10L+
Total Impressions
750M+
Marketing Mix
Distribution of digital effort across channels
The Results
What we delivered.
1000%
Growth in monthly sales
10 Lakhs+
Traffic sessions
750 Million+
Impressions across India
National recognition
From an unknown pharmacy product in Kerala to a nationally recognized brand
Want results like these?
Tell us about your challenges. We'll show you what's possible.