Our Services
Performance campaigns across Google, Meta, TikTok & more
Google Ads Management
Search, Shopping, and Performance Max campaigns built and optimized for maximum ROAS.
Social Ads (Meta & TikTok)
High-performance campaigns on Facebook, Instagram, and TikTok with creative testing at scale.
LinkedIn & B2B Advertising
Targeted lead generation and brand awareness campaigns for B2B companies.
Programmatic & Display
Programmatic display, video, and retargeting across premium ad networks.
Performance campaigns across Google, Meta, TikTok & more
Turn raw data into strategic decisions with AI-powered BI
Reach audiences across every digital channel at scale
Deep analytics that uncover growth opportunities
End-to-end eCommerce setup, optimization & scaling
Modernize operations with intelligent digital workflows
Build authority with web, social & content strategy
Custom AI solutions tailored to your business needs
Messaging-first customer experiences that convert and retain
70% drop in lead cost and 40% more leads — in one of Kerala’s most competitive industries.
Course-specific funnels and retargeting improved lead quality while sharply reducing acquisition costs.
-70%
Reduction in cost per lead
+40%
More qualified leads generated
263K+
Instagram followers organically
The Academy
Neethu's Academy is one of Kerala's leading language and professional exam preparation institutes. They train students across OET, IELTS, German language, MOH, DHA, and Prometric exams -- serving nurses, healthcare professionals, and students preparing for international opportunities. With 263K+ Instagram followers, the brand already had trust. The challenge was converting that into cost-efficient admissions.
The Goal
Get more leads and increase revenue without acquisition cost eating margins.
The Challenge
Education advertising in Kerala is crowded. Everyone competes for the same students. Lead costs were high and standing out was the real fight.
Programmes
Six exam verticals, each with dedicated funnels.
OET
Occupational English Test
IELTS
International English Language
German
Language Proficiency
MOH
Ministry of Health
DHA
Dubai Health Authority
Prometric
Professional Licensing
Landing Experience
Course-first pages built for high-intent enquiries.
Social Proof
Where the brand already had trust.
With 263K+ organic followers, the Instagram presence was already a powerful trust signal. Our job was to channel that into conversions.
Funnel Architecture
Three layers that compounded performance.
Always-on
Persistent brand visibility to keep Neethu's top-of-mind across search and social for every course vertical
Subject-specific
Dedicated campaigns per course (OET, IELTS, German) targeting high-intent searchers with tailored messaging
Retarget & Convert
Re-engaging warm audiences with proof points, success stories, and time-sensitive batch offers to close enrolments
What We Did
The work, in full.
How We Got There
The playbook.
Consistent Visibility
Always-on presence for students and healthcare professionals
Retargeting
Brought back interested users who did not convert first touch
Subject-Focused Strategy
Course-level ads that matched intent and lowered CPL
By the Numbers
Leaner acquisition in a crowded market.
Visualised trends aligned to a 70% CPL drop, 40% more leads, and 187M+ impressions across always-on and subject-specific funnels.
Cost per lead
-70%
Indexed vs baseline
Lead volume
+40%
Impressions
187M+
Across all funnel layers
Before TBI
A trusted academy with 263K followers but high acquisition costs, scattered campaigns, and no performance infrastructure.
After TBI
70% lower CPL, 40% more leads, 187M+ impressions, and a lean pipeline across six exam verticals.
The Results
What we delivered.
70%
Decrease in lead cost
40%
More leads generated
187 Million+
Impressions
Lean pipeline
From expensive scattered leads to consistent acquisition
Want results like these?
Tell us about your challenges. We'll show you what's possible.