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70% seats filled in just 4 months — for a coworking space that nobody in Kochi had heard of.
From zero visibility to strong occupancy, content, performance, and events helped Co-Orbit scale quickly.
70%
Seats filled in just 4 months
6M+
Impressions across platforms
50+
Reels produced and in market
The Space
Co-Orbit is a premium co-working space by Noel Focus, located in Kakkanad, Kochi -- the heart of Kerala's IT corridor. In a market flooded with budget shared offices, Co-Orbit positioned itself as a vibrant, community-driven workspace for startups, freelancers, and growing teams. The challenge was building a brand from scratch in a location with zero existing footfall.
The Goal
Fill the space fast — get people through the door and seats occupied.
The Challenge
Co-Orbit started from zero: no recognition, no site, no word of mouth. Kochi’s coworking market already had established names. Winning against the familiar was the core challenge.
Website
A digital front door for tours and enquiries.
Vibe-forward content that filled the space.
Reels, stories, and community content turned a location in Kakkanad into the most talked-about workspace in Kochi's startup scene.
Field Work
Production and influencer proof points.
50+ reels produced, community activations filmed, and influencer partnerships that put Co-Orbit on the map across Kochi.
The Journey
Zero to 70% in four months.
From an empty building with no brand presence to a vibrant co-working community -- the occupancy trajectory that proved the model.
Month 0
0%
Zero Presence
No brand awareness, no digital footprint, empty co-working floors in Kakkanad
Month 1
18%
Foundation
Brand identity, website launch, Instagram activation, initial ad campaigns live
Month 2
35%
Traction
Content engine running, reels gaining momentum, community events pulling walk-ins
Month 3-4
70%
Compounding
Influencer activations, 50+ reels in market, word-of-mouth snowballing across Kochi
Month 0
0%
Zero Presence
No brand awareness, no digital footprint, empty co-working floors in Kakkanad
Month 1
18%
Foundation
Brand identity, website launch, Instagram activation, initial ad campaigns live
Month 2
35%
Traction
Content engine running, reels gaining momentum, community events pulling walk-ins
Month 3-4
70%
Compounding
Influencer activations, 50+ reels in market, word-of-mouth snowballing across Kochi
What We Did
The work, in full.
How We Got There
The playbook.
Website
Clean site to explore the space and enquire or book
Awareness
Targeted Kochi freelancers, startups, and remote workers
Lead Generation
Performance focused on enquiries that became bookings
Content Production
50+ reels highlighting views, amenities, and culture
Influencer Marketing
Trusted local voices for credibility
Event Activations
On-site events so prospects felt the space firsthand
By the Numbers
From zero recognition to 70% occupancy in four months.
Modelled curves aligned to 6M+ impressions, 50+ reels in market, and rapid seat uptake across Kochi.
Seats filled
70%
Within 4 months
Impressions
6M+
Channel mix
How awareness, content, and influencers compounded
Before TBI
An empty co-working space with zero digital presence, no brand identity, and no foot traffic in Kakkanad.
After TBI
70% occupancy in 4 months, 6M+ impressions, 50+ reels, and a thriving community hub in Kochi.
The Results
What we delivered.
70%
Seats filled in just 4 months
6 Million+
Impressions
50+
Creative videos gaining traction
Prime location
From empty space to a buzzing workspace in Kakkanad
Want results like these?
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