Our Services
Performance campaigns across Google, Meta, TikTok & more
Google Ads Management
Search, Shopping, and Performance Max campaigns built and optimized for maximum ROAS.
Social Ads (Meta & TikTok)
High-performance campaigns on Facebook, Instagram, and TikTok with creative testing at scale.
LinkedIn & B2B Advertising
Targeted lead generation and brand awareness campaigns for B2B companies.
Programmatic & Display
Programmatic display, video, and retargeting across premium ad networks.
Performance campaigns across Google, Meta, TikTok & more
Turn raw data into strategic decisions with AI-powered BI
Reach audiences across every digital channel at scale
Deep analytics that uncover growth opportunities
End-to-end eCommerce setup, optimization & scaling
Modernize operations with intelligent digital workflows
Build authority with web, social & content strategy
Custom AI solutions tailored to your business needs
Messaging-first customer experiences that convert and retain
From canned tuna to a full ready-to-eat range — and a 100x increase in sales.
A data-led category pivot and e-commerce scale-up turned a niche product into a high-growth ready-to-eat brand.
100x
Sales growth from digital
-70%
Customer acquisition cost reduction
80+
SKUs listed across platforms
The Brand
Tasty Nibbles is a heritage Kerala seafood brand that transitioned from traditional distribution to e-commerce. Their breakthrough came with ready-to-eat Kerala fish curries in a can -- bringing authentic Malabar recipes to modern consumers. Starting from just Rs10,000/month in online revenue, the brand needed a complete digital transformation to compete in the fast-growing RTE category.
The Goal
Increase online sales and build brand awareness across India, starting with Kerala.
The Challenge
Selling canned tuna in Kerala is hard in a coastal state with daily fresh fish. Across India, canned food was a tough category. The product category itself was the barrier.
Storefront
tastynibbles.in rebuilt for the RTE pivot.
Breakthrough Range
Kerala fish curries in a can -- and the packs that scaled.
Kerala Fish Curries
Ready-to-eat authentic recipes
Fish Mango Curry
Signature RTE bestseller
Curry Pack Range
Multi-pack for modern pantries
Quick Commerce
Listed where impulse meets pantry stock-ups.
Beyond their own storefront, Tasty Nibbles products are now available on India's fastest-growing quick commerce platforms.
Blinkit
Instamart
Zepto
The Transformation
5 Figure Sale
Monthly online revenue in the early stage
100x
Category leadership across e-commerce
What We Did
The work, in full.
How We Got There
The playbook.
Research & Testing
Early ads and learning loops on what resonated
Product Pivot
Shift from canned tuna to RTE curries and kits
Website Redesign
Store rebuilt for the expanded catalogue and UX
Product Expansion
Grew from a handful of SKUs to 80+
Performance Marketing
Monitoring, seasonality, and optimization to lower CAC
Seasonal Wins
Onam Sadhya Kit driving a 10x monthly sales moment
By the Numbers
Category resistance, then category leadership.
Visualised momentum aligned to 100x sales growth, 70% lower CAC, 5x conversion, 40x AOV lift, and 6M+ people reached.
Sales index
100x
CAC reduction
-70%
Indexed acquisition cost
Catalogue focus
RTE-led assortment mix after the pivot
80+ SKUs
Before TBI
A heritage brand doing Rs10,000/month online, with no e-commerce strategy and category scepticism about RTE seafood.
After TBI
100x sales, 70% lower CAC, 80+ SKUs on quick commerce, and category leadership in Kerala RTE seafood.
The Results
What we delivered.
100x
Increase in sales
70%
Reduction in customer acquisition cost
80+
Innovative products launched
5x
Higher conversion rate
40x
Increase in average order value
6 Million+
People reached through ads
Want results like these?
Tell us about your challenges. We'll show you what's possible.